Brand Essence

The Crayola brand essence clearly defines what Crayola means to our consumers, our customers, our suppliers, and ourselves.

We believe that “What if?” is the greatest question in the world!  It’s also a question that helps Crayolians think more like kids – our #1 consumer.

At Crayola, our purpose is to help parents and educators raise creatively-alive kids.  
So, our goal is to free the “What If?” questions in kids’ minds.

How do we do that?

1:   We believe that we can help unleash the creativity in every child.

2:  We offer tools that inspire kids to express what they’re thinking.

3:  We create products that will help kids free their “what if?” questions.

4:  We are kid-inspired!


Because creatively-alive kids blossom and grow to be inspired, original adults who, in turn, have the ability to inspire and change the world.