Why do Crayola product prices vary?

Crayola does not control the prices of our products at retail stores or distribute a suggested price list. We do distribute our products through a distributor/wholesale/retail network and recommend those customers establish a fair price for our products to consumers. Retailers, especially during the back-to-school-season, may drop their prices on certain products, even take a loss on them, in order to drive traffic through their stores or to compete with other retailers.